Apple App Store about to hit 25 billion downloads

Big prizes on offer tooMobile phones News By Gareth Beavis 4 hours ago | Tell us what you think [ 0 comments ]

Tweet App downloads reaching dizzying heights

The Apple App Store is underlining its power in the world of applications with a huge milestone of 25 billion app downloads fast approaching.

The Cupertino brand is understandably proud of the achievement, which counts apps across iPod, iPhone and iPad.

To that end, it's offering up a $10,000 (£6,300) App Store voucher for whoever manages to become the lucky 25,000,000,000th downloader of an application.

Good luck spending that

We're not sure how you'd really be able to ever spend that much on apps, iTunes stock or iBooks - but Apple must be hoping that anyone who spends that much on its wares will stay an Apple user for ever.

The App Store only managed to get to 15 billion downloads in July last year, which means 10 billion apps have been snared in just seven months.

The debate over which is the most successful app portal still rages, with the likes of Android and Windows Phone both offering decent alternatives. However, with these numbers on offer, it's clear to see Apple is still on top of the application pile.

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Nvidia's Tegra: $2 billion so far

Nvidia's Tegra mobile processors have cost the company $2 billion (£1.25 billion) over the past five years, according to Jen-Hsun Huang, the company's CEO.

Speaking at the Asia D conference in Hong Kong, Huang confirmed that Tegra had cost the epic amount due to research and development, and that the figure is likely to increase.

Huang also mentioned Kal-El, the company's upcoming quad-core processor.

"Getting performance is the easy part," said Huang. "The challenging part is delivering that performance with low power, and better and better efficiency. The low-power core with Kal-El is 20 times "less hungry" for energy."

Cheats!

Part of this energy-saving comes from an image processing technique that "cheats" on similar colours and lighting.

"The human eye can't tell," said Huang.

Huang commented on Apple's decision to design its own chips, saying that its a costly but beneficial form of development.

In response to a question on tablets, Huang also said that Windows 8's ARM compatibility could push technology to new levels.

"Now we're clear that ARM is going to be a large ecosystem," Huang said. "It's possible for us to extend that beyond phones to tablets and clamshells. Most likely Windows on ARM."

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Zynga, creator of Farmville, valued one billion dollars in stock

After several fundraisers, Zynga announced its IPO. The company is valued $ 1 billion to start, but it is especially the 2 billion minutes spent each day on its games that leave speechless ...

Founded in 2007, Zynga has just come into stock, according to rumors circulating in recent days. It is valued at $ 1 billion.

With games such as Farmville Frontierville and the young company has established, especially on Facebook, as an industry leader in online social games. In his introductory paper on the market, it delivers truly impressive figures.

In addition to revenues of approximately $ 598 million in 2010 and 235 million for the first quarter of 2011 alone, Zynga says using more than 2 000 people worldwide and claims 148 million monthly unique users spread across 166 countries. No less than 38 000 virtual objects are created and stored every second of all its titles, and players spend more than 2 billion minutes per day between each other. After four years, this represents about 1.5 billion dollars in micropayments.

Its momentum, Zynga hopes to reach a value of about $ 20 billion.