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Saturday, 21 January 2012

Apple inches up valuable brands index

Could overtake HP as top PC vendor this yearApple News By Kate Solomon Tuesday at 14:07 UTC | Tell us what you think [ 2 comments ]

Tweet apple-inches-up-valuable-brands-index Apple - not short of a few bob

Apple is now the eighth most valuable brand in the world after leapfrogging nine places in the Best Global Brands report for 2011.

The report is published by Bloomberg, which noted that Apple's brand value jumped 58 per cent last year, taking it to a total value of $33.49 billion (around £21.7 billion).

Other high rollers for 2011 include Amazon, which came from 36th to 26th in the rankings, Google, which came in fourth after a 27 per cent increase in value, and Microsoft which lost 3 per cent but still managed to come in third.

But non could usurp the mighty Coca Cola, which topped the chart again.

Soz, HP

The good news doesn't end there for Cook and co; the latest news from the analyst pool suggests that Apple could overtake HP as the world's top PC vendor this year.

There's a spot of number fudging going on here though; the fruity company can only overtake HP if you include iPad sales – tablet sales aren't usually included in PC sales figures.

But if we allow the merging of categories, it would see Apple's computing market share hit 17.6 per cent, 4.6 per cent more than HP's 13 per cent.

From Bloomberg via BGR

Tags: Apple, HP, iPad, computingTweetreddit!StumbleuponComment on this article  Your comments (2) Click to add a new commentglenns


Tuesday at 17:31 UTC

2. @duskrider and a smartphone could be the same as a tablet for some people, but they don't include them either.

tablets should not be included if they run a mobile OS such as iOS or Android. In the future maybe but they are too different at the moment.

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duskrider


Tuesday at 16:12 UTC

1. Not sure why they want to exclude tablets from PC sales numbers: I use my tablet instead of my PC for many things, not in conjunction with. They do compete in many ways. In the sense that I would likely have a tablet as well as a PC, they are in different categories, however this shouldn't matter any more than the fact that I have a laptop as well as a PC, yet laptops are in the same category. It's the tasks you do on them that matter, and on that note, the tablet could be the same as a PC for many people.

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