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Showing posts with label single. Show all posts

Monday, 14 November 2011

Interview: Qualcomm 'working on Nokia roadmap, not single launch'

When Kevin Shields took to the Nokia World stage last month, he was pretty clear that he thought the new Nokia Lumia 800 Windows Phone was "awesome". But the reception has been a little less vocal since.

While the Lumia 800 features a speedy 1.4GHz variant of the single-core Qualcomm Snapdragon MSM8255, we asked Qualcomm's Enrico Salvatori, president of Qualcomm CDMA technologies in Europe if it was a problem that consumers were now looking for dual-core handsets.

He replied somewhat obliquely, saying the Lumia 800 is just the beginning of the relationship with Nokia – in other words, that it's working on other higher spec devices to come.

"We are working on a roadmap [with Nokia] and not a single device, a single launch. It's an important collaboration for Qualcomm, so we are very excited about working together. It's been very effective in terms of time to market because we developed the phone together. It's been a very successful development."

Salvatori added that it was a big achievement for both the Nokia and Qualcomm teams to bring the devices to market inside six months.

Snapdragon also features inside the Nokia Lumia 710 as well and Qualcomm is no stranger to working with either Nokia (with whom it built the ill-fated N9) or Microsoft, who it has been working with on Windows Phone 7 as well as the ARM version of Windows 8. Indeed, Qualcomm chips power every Windows Phone on the market.

"The Nokia collaboration is also very much about the Windows Phone ecosystem and, of course, we at Qualcomm, as you know, are supporting on our platform the Windows Phone software and actually at the moment we are the only supplier supporting the integrated solution."

Platform agnostic

Salvatori clearly eyes more opportunities with Microsoft's mobile OS, but says that it doesn't mean that Qualcomm has suddenly become platform specific.

"Windows Phone is an important ecosystem that we support. Our vision and our objective is very much to develop a platform, a roadmap that is optimised for multiple high level OS environments, so we adopt an agnostic approach in supporting all ecosystem environments.

"So definitely we are very active with Android and have a solid roadmap, Microsoft we have a roadmap [then there's] RIM, BlackBerry and our internal platform Brew."

Salvatori was also keen to stress the increasing importance of software and hardware being designed together and working together.

"I think we are giving evidence that a high level OS is another element [of delivering] an integrated platform. At the end of the day we strongly believe – and the markets [are telling us] – that a fully integrated solution is compelling and an attractive solution for our customers; [the] manufacturers."

"An integrated solution also reduces time to market, reducing the bill of materials, the component counts and also reducing power consumption of those components. It also reduces the size of the PCB so the form factor can be [smaller].

"It is very important for the market that [there is] integration of not only the GPU, CPU and modem but also in terms of a high level OS. So delivering a fully integrated platform with Microsoft [or] with Android is [best for] our customers."

Qualcomm has spoken recently about its upcoming roadmap and specifically about the quad-core, 28nm Snapdragon S4 which will see clockspeeds rising to a staggering 2.5GHz. There will also be a new Adreno graphics processor too.

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Tuesday, 4 October 2011

Week in Tech: Amazon lights a Fire - but UK gets a single sparkler

Week in Tech: Amazon lights a Fire - but UK gets a single sparkler

Week in Tech: Amazon updates the Kindle range

Next week will be all about Apple, but this week it's Amazon's turn to shine: the firm has unveiled three new bits of Kindle kit that should delight customers and annoy rivals - or at least, they should in the US. For the time being, it seems, the best kit is US-only.

When Amazon boss Jeff Bezos took the stage, the word "tablet" was on everyone's lips - but instead of showing off the rumoured Kindleslab, he showed us a brand new Kindle instead.

The Kindle Touch keeps the e-ink display that makes e-readers special, but replaces the keyboard with a primitive touchscreen. It's no iPad, but it's perfectly capable of spotting finger taps to turn pages and bring up menus including the new X-Ray feature, which downloads relevant content such as explanations of places, terms or events. It's cheap, too: just $99 (£63) for the Wi-Fi version, and $150 (£96) for the 3G model.

That's not the cheapest new Kindle, though. That honour goes to the Kindle - there's no suffix - which is just $79 in the US.

Unfortunately crossing the Atlantic puts the price up to £89, although as Amazon told us that's because the $79 version is ad-supported, which is a service that isn't an option over here. When you compare the UK and US prices of the ad-free Kindles, things don't look so bad: the US price is $109, which works out at around £84.

Once again this Kindle does without a keyboard, although this time there's no touchscreen: instead, there are a couple of buttons and a four-way joystick.

There's good news and bad news about release dates: while the basic Kindle will arrive on UK doorsteps from the 12th of October, there's no sign of a release date for the Kindle Touch or the new Kindle tablet, the Kindle Fire.

Did we say Kindle tablet?

Breathing new Fire into Kindle

As Marc Chacksfield explains, "It's a 7-inch device that comes with Android, albeit a version that has been heavily altered by Amazon to make the best use of the company's e-shopping spine." Specs are reasonable - dual-core processor, IPS screen with gorilla glass, just 413g in weight - but the real secret is the software, which looks rather like Apple's Cover Flow.

It's the Amazon Kindle Fire.

The excitement moved our columnist Gary Marshall to channel Noddy Holder and burst into song. "So here it is, Merry Christmas / Everybody's having fun / Apart from all the Android firms / Who are probably chucking themselves off bridges right now," he sang.

"The original was a bit catchier, but you get the gist: unless Amazon's playing a great big joke and the Kindle Fire is as slow as a snail, then as far as the oh-so-lucrative Christmas shopping period in America is concerned Motorola, RIM, HP and the rest might as well pack up and go home."

Marshall predicts a two-horse tablet race this Christmas, with Amazon and Apple taking the lion's share of sales. Can tablets such as the PlayBook compete? Er, perhaps not, writes Chris Smith. RIM's Android app support looks disappointing, and "it's difficult to see how the PlayBook... can compete with the Kindle Fire even if the price points were similar."

The Fire is half the price of RIM's tablet. As Marshall puts it: "The Kindle Fire's going to fly off the shelves in the same way BlackBerry PlayBooks don't."

Kindle Fire owners will get two cool things: free cloud-based backup, and WhisperSync for movies and music. WhisperSync is the service that knows where you are in a book and lets you start from where you left off on other devices.

Unfortunately, we're not sure whether UK customers will get these services, as some of Amazon's US products aren't available over here: its cloud music service hasn't launched here yet, and while we can sign up for Amazon's premium delivery service Prime, we don't get the free streaming video US prime customers get - even though Amazon owns Lovefilm, which offers a UK video-on-demand service.

Will we get the Kindle Fire with the full complement of goodies - and if so, when? Amazon won't say, and we're not holding our breath: the original Kindle came out in 2007, and it didn't hit the UK for another two years.



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