Android and iOS dominate with a combined 91% of mobile market share

"> 0by Chris Stewart
tagged Android, iOS, jumptap, market share

Google and Apple’s mobile operating systems continue to go from strength-to-strength. Jumptap, market leaders in targeted mobile advertising have today revealed that according to February figures, Android and iOS currently make up 91% of the mobile OS market. Based on data from Jumptap’s network of over 95 million monthly users, figures show that Android leads the pack with 58.8% with iOS boasting 32.2 %. Back in January we brought you Nielson’s Q4. findings showing Android sitting at 46.3%, it’s good to see that even the launch of Apple’s iPhone 4S did little to slow Android’s momentum.

The biggest losers were Blackberry who hit a record low with only 6.7%. Symbian continues to die a slow death whilst Microsoft’s Windows Phone OS still barely registers at all. Paran Johar, Chief Marketing Officer  at Jumptap said “With Google activating 850,000 mobile devices daily, it’s no surprise that Android has continued to outpace every other OS on the market, What advertisers should take away from this data is the importance of advertising cross-platform. Both the Android and iOS operating systems continue to grow while the remaining competitors represent only a fraction of the market.”

Eric Schmidt made the bold statement at the Mobile World Congress in Barcelona, stating  “If Google gets it right, there will be an Android in every pocket” At the current rate of growth it seems that perhaps Schmidt’s claims may not be as far fetched as first thought.

 

source : jumptap

» See more articles by Chris Stewart

Categorized as Android News, Google News

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