Amazon Rises to 14 Percent of the Tablet Market Share

"> 0by Emily Aquin
tagged amazon, isuppli, Kindle Fire, sales, tablets

While we all know how popular the iPad is, Amazon is stealing the show with their rapid rise in sales. Research firm IHS iSuppli has released shipping data from 2011. The Kindle Fire rose to 14 percent of the tablet market share in the fourth quarter, pushing it to second place. Following Amazon is Samsung in third place, Barnes and Noble in fourth place, and Asus rounding out the top five. Apple still has the lion share of the market at 57 percent, but they have dipped down from 64 percent in the third quarter.

IHS iSuppli reports that Apple lost some of those sales to themselves, with some customers opting for the iPhone 4S instead of an iPad. However, the Kindle Fire is popular because it is much more affordable at $199 than the iPad. While it is noted that these numbers are for shipments, not for actual sales, it’s still enough action for Apple to sit up and take notice.

The release of the iPad 3 will shake up the tablet  market once again, but with the cheaper price and good functionality of the Kindle Fire and other Android tablets, the future is wide open for competition.

source: IHS iSuppli
via: Tech Crunch 

» See more articles by Emily Aquin

Categorized as Android News, Android Tablets

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