Amazon's forthcoming Android tablet will be called the Amazon Kindle Fire according to influential tech blog TechCrunch.
With Amazon keen not to damage its Kindle ebook reader market, but keep hold of the positive brand that its device has garnered the decision has apparently been made on the final name.
The Amazon Kindle Fire will be announced on Wednesday, and the suggestion is that it has a US launch date of the second week in November.
UK release date
If the model for the Kindle is followed in Britain, then we would not expect a Kindle Fire UK released date to be confirmed for a while, with the tablet arriving in 2012.
The Amazon Kindle Fire specs are looking increasingly likely to be set at a 7-inch Android tablet with a UI that has been heavily adapted by Amazon.
The Kindle Fire is likely to be subsidised by Amazon, with a lower price point likely to give it a fighting chance against not only the raft of Android tablet in the market but also Apple's dominant iPad 2.
Amazon already has its own Android app market, which will be a cornerstone of its strategy, but it will be sales of media such as films and TV shows, as well as books, which will recoup the investment of the internet shopping giant.
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